The process that's driving you crazy probably isn't just annoying you.
Small-business owners tolerate inefficient processes because the workarounds work. But a process doesn't have to be completely broken to be costing you money.
Jay Dunbar
There's a particular kind of frustration that shows up in small businesses, and I've seen it enough times to recognize it immediately. It's the moment when an owner says, about some task they do regularly, "I know there's a better way to do this."
And then they keep doing it the old way.
That's not laziness. It's not a lack of caring. It's that the process, however inefficient, works. The information gets moved. The question gets answered. The thing gets tracked. It just costs more time, more attention, and more friction than it needs to. And because it works, it never becomes urgent enough to fix — until it does, or until you realize how much it's been costing you the whole time.
A process doesn't have to be completely broken to be costing you money. That's the part I want to talk about, because I think a lot of owners underestimate it.
The workarounds that become the business
Here are some examples. I'm not describing a specific company — these are patterns I've seen repeatedly, in small businesses and in larger organizations.
Manually moving information between systems. You get an email, so you copy the details into a spreadsheet, and then later you copy part of that spreadsheet into whatever system actually tracks the work. Three places, one piece of information, and you're the bridge.
Answering the same customer question over and over. Not because the answer is complicated, but because there's no place where the answer lives that a customer could find it. So you answer it, again, and it takes thirty seconds each time, and thirty seconds times fifty times a week is real time.
Tracking something in several places. The same status written down in a notebook, typed into a doc, and kept in someone's head, and none of them quite matching.
Relying on memory. "I'll remember to follow up with them." Sometimes you do. Sometimes you don't. And the ones you don't follow up with never show up in any report, because there's no report — there's just the absence of something that was never recorded.
Inconsistent follow-up. Two similar situations handled two different ways depending on who saw them and what kind of week they were having.
Unclear ownership. Something that's technically everyone's responsibility, which means it's no one's responsibility, which means it either doesn't happen or happens inconsistently.
Processes that only one person understands. The person who set it up, or the person who's been doing it the longest. When they're out, the process is out.
And then there's my favorite: the "temporary" workaround. The thing you put in place six months ago, or two years ago, or — as I've seen — five years ago, that's still there, still running, still the way it's done. It was never meant to be permanent. It just never got replaced.
Any one of these, by itself, is survivable. The problem is that most businesses don't have one. They have several. And several small frictions, repeated every day, across every week, add up to a real amount of time and a real amount of mental cost.
How I look at these
When I run into situations like this — and I have, a lot, in operations roles and in consulting — I don't start by looking for a tool. I start by understanding what actually happens today. Not what's documented. Not what someone thinks happens. What actually happens, step by step, when the work moves through.
That sounds obvious, and it is, but it's skipped more often than you'd think. People describe the process the way it's supposed to work. Then you watch it, and it works differently. The gap between those two is usually where the cost is hiding.
Once I can see what actually happens, I look for where things get lost. Time. Information. Customers. Momentum. Something enters the process and doesn't come out the other end, or comes out late, or comes out wrong. Those are the points worth paying attention to.
Then — and only then — do I think about the answer. And the answer isn't always what people expect.
The answer isn't always technology
Sometimes the answer is a better process. The steps were fine, but they were in the wrong order, or there were too many of them, or the wrong person was doing the wrong step.
Sometimes the answer is better communication. The process existed, but no one shared the same picture of it, so everyone improvised.
Sometimes the answer is better technology. A system that holds the information in one place, so it stops being copied and recopied. This is the one people jump to first, and it's often not the first one that's needed.
Sometimes the answer is automation. Something genuinely repetitive, with clear inputs and outputs, that a person shouldn't have to touch at all. Automation is powerful when it's applied to the right thing, and wasteful when it's applied to the wrong one.
And sometimes — this one surprises people — the answer is to simply stop doing something. The process didn't need to exist in the first place. It was carrying forward a requirement that no longer applied, or measuring something no one used, or producing something no one read. Stopping it is the fix.
The point is that you can't know which of those is right until you understand the actual problem. And you can't understand the actual problem by starting with the solution.
The cost you don't see
Here's what I'd add. The cost of a tolerated inefficient process isn't only the time it takes. It's also the attention it consumes. Every time you stop to do the workaround, you lose a little focus. Every time you answer the repeated question, you're pulled out of whatever you were doing. Over a week, that's a lot of interrupted attention. And interrupted attention is more expensive than most people account for, because it doesn't show up on any invoice. It just shows up as the work that didn't get done because the day filled up with the work that should have been easier.
So if there's a process driving you a little crazy, it's probably not just annoying you. It's probably costing you something you'd want back if you could see it clearly. And the good news is that most of these are fixable — not by tearing everything down, but by looking carefully at what's actually happening and choosing the right kind of fix for the real problem.
Something in your business have you thinking?
If you're dealing with something similar — or something completely different — tell me what's going on.
Tell me what's going on